Privacy Policy

This Privacy Policy explains how O-Theory Fitness Pricing (“we”, “us”, “our”, or “the Site”) collects, uses, and protects your information when you visit https://o-theoryfitnesspricing.com/ (the “Website”).

By using this Website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Website.

1. About This Website

O-Theory Fitness Pricing is an independent informational website that provides guides, breakdowns, and general information about Orangetheory Fitness pricing, memberships, and related topics in the United States.

We:

  • Do not operate any Orangetheory Fitness studios.
  • Do not sell memberships or class packs.
  • Do not represent Orangetheory Fitness or its parent company in any official capacity.

This Website is for information purposes only.

2. Logos, Trademarks, and Brand Names

All logos, trademarks, brand names, and service marks mentioned on this Website, including but not limited to “Orangetheory Fitness” and related brand elements, are the property of their respective owners.

  • We use brand names, logos, and trademarks only for identification and informational purposes.
  • Our Website is not affiliated with Orangetheory Fitness, its parent company, or any of its franchise owners.
  • Nothing on this Website should be interpreted as an endorsement or official representation of any third-party brand.

If you are a rights holder and believe your logo or trademark is being used in a way that is inappropriate, please contact us using the details provided at the end of this policy.

3. Information We Collect

We aim to collect as little personally identifiable information (“Personal Data”) as possible. However, in the normal course of operating a website, we and our third-party partners may collect certain information automatically or when you voluntarily provide it.

3.1 Information You Voluntarily Provide

We may collect information you voluntarily share with us, such as:

  • Your name and email address if you contact us via a form or email
  • Any details you include when requesting support, feedback, or corrections

We use this information only to respond to your inquiries and improve the Website. We do not sell your personal contact details.

3.2 Information Collected Automatically (Log Data)

Like many websites, we may automatically collect certain information (“Log Data”) when you visit the Website, such as:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring and exit pages/URLs
  • Date and time of your visit
  • Pages viewed and time spent on each page

We may use this information for analytics, security, troubleshooting, and to improve the usability and performance of our Website.

4. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

  • Improve your browsing experience
  • Understand how visitors use the Website
  • Serve ads via third-party partners such as Google AdSense

4.1 What Are Cookies?

Cookies are small text files stored on your device by a website. They typically contain a unique identifier and can store certain information about your visit.

4.2 Types of Cookies We Use

  • Essential cookies – Required for basic website functionality and security.
  • Analytics cookies – Help us understand usage patterns (for example, pages visited, time on site).
  • Advertising cookies – Used by third-party ad networks (such as Google AdSense) to show more relevant ads.

4.3 Managing Cookies

Most web browsers allow you to control cookies through their settings, including blocking, deleting, or limiting cookies.
Please note: Disabling cookies may affect how some parts of our Website function or display.

5. Google AdSense and Advertising

To help cover the running costs of this Website, we display advertisements from Google AdSense and potentially other advertising partners.

5.1 Google AdSense

Google AdSense uses cookies to serve ads based on a user’s previous visits to this and other websites. Google may use the data collected to personalize the ads that you see.

You can learn more about how Google uses data from AdSense and other partners here:
https://policies.google.com/technologies/ads

5.2 Personalized Advertising and Your Choices

Depending on your location and applicable law (such as GDPR or CCPA), you may see a consent banner or settings that allow you to:

  • Accept or reject personalized advertising cookies
  • Adjust your ad personalization preferences

You can also manage ad personalization directly via Google at:
https://adssettings.google.com

6. Legal Bases for Processing (GDPR)

If you are located in the EEA, UK, or another region with similar data protection laws, we rely on specific legal bases to process your personal data under the General Data Protection Regulation (GDPR) and comparable laws.

Our legal bases may include:

  • Consent – When you voluntarily provide information or accept cookies.
  • Legitimate interests – For website security, analytics, and content improvement.
  • Legal obligations – When we are required to comply with laws, regulations, or court orders.

7. Your Privacy Rights (GDPR, CCPA/CPRA and Similar Laws)

Depending on where you live, you may have certain rights under data protection laws such as the GDPR (EU/EEA) or CCPA/CPRA (California). These rights can include:

  • Right of access – Request a copy of the personal data we hold about you.
  • Right to rectification – Request correction of inaccurate or incomplete data.
  • Right to erasure – Request deletion of your personal data, subject to legal obligations.
  • Right to restrict processing – Ask us to limit how we use your data in certain situations.
  • Right to object – Object to certain types of processing, such as direct marketing.
  • Right to data portability – Request your data in a structured, commonly used format.

7.1 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you may also have:

  • Right to know what categories of personal information we collect and how we use it
  • Right to request deletion of personal information, with certain exceptions
  • Right to opt-out of the sale or sharing of personal information
  • Right to non-discrimination for exercising your privacy rights

We do not sell personal contact data as defined by the CCPA/CPRA. However, third-party advertising partners like Google may treat some cookie and tracking data as personal information under California law.

To exercise your rights under GDPR, CCPA/CPRA, or similar laws, please contact us using the details in the Contact Us section. We may need to verify your identity before processing your request.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for legal, accounting, or reporting obligations).

9. Third-Party Links and External Websites

Our Website may include links to external websites that are not operated by us (for example, the official Orangetheory Fitness website or other fitness resources).

We are not responsible for:

  • The content of third-party websites
  • Their privacy policies
  • Their practices

We encourage you to review the privacy policy of every website you visit.

10. Children’s Privacy

This Website is intended for a general audience and is not directed at children under 13 years of age.
We do not knowingly collect personal information from children under 13.

If you believe that a child has provided us with personal data, please contact us and we will remove such information from our records where appropriate.

11. Security

We take reasonable technical and organizational measures to protect the information that we collect and store. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we strive to protect your information as much as reasonably possible.

12. “Information Only” Disclaimer

All content on this Website is provided for informational and educational purposes only.

  • We do not provide official pricing guarantees.
  • We do not provide membership contracts.
  • We do not provide legal, financial, or medical advice.

Orangetheory Fitness studios may update their prices, policies, hours, offers, and promotions at any time.
You should always confirm the latest information directly with:

  • The official Orangetheory Fitness website
  • The Orangetheory Fitness app
  • Your local Orangetheory Fitness studio

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • Updates in technology
  • New legal requirements

When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your information.

14. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or our data practices, you can contact us at:

Please include enough detail in your message so we can understand your request and respond accurately—especially if you are exercising rights under GDPR, CCPA/CPRA, or other privacy laws.